Privacy Policy (“WearEnthusiast,” “we” or “us”) is committed to safeguarding your privacy. This document outlines the types of personal information we receive and collect when you use, as well as some of the steps we take to protect information. We hope this will help you make an informed decision about sharing personal information with us. strives to maintain the highest standards of decency, fairness and integrity in all our operations. Likewise, we are dedicated to protecting our customers’, consumers’ and online visitors’ privacy on our website.

Changes to this privacy Policy

We may update this Privacy Policy from time to time to accommodate any changes in our information collection policies. We advise you to review this policy periodically because it applies to information we hold about you.

Information Collection

We and our service providers collect personal information in a variety of ways including when you:

Use the Services

  • Sign up to receive emails, newsletters or other communications;
  • Participate in surveys, contests, sweepstakes or other promotions offered via the Services;
  • Request customer service or other assistance;
  • Otherwise, communicate with us via the Services; or
  • Take a survey offline or participate in an in-person reader interview.

Cookies and Similar technologies

We may use cookies to help you personalize your online experience. Cookies are identifiers that are transferred to your computer’s hard drive through your Web browser to enable our systems to recognize your browser. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize the sites pages, or register with any of our site’s services, a cookie enables WearEnthusiast to recall your specific information on subsequent visits.

  • You have the ability to accept or decline cookies by modifying your Web browser; however, if you choose to decline cookies, you may not be able to fully experience the interactive features of the site.
  • We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
  • Google, as a third party advertisement vendor, uses cookies to serve ads on this site. The use of DART cookies by Google enables them to serve adverts to visitors that are based on their visits to this website as well as other sites on the internet.
  • To opt out of the DART cookies you may visit the Google ad and content network privacy policy at the following url Tracking of users through the DART cookie mechanisms are subject to Google’s own privacy policies.
  • Other Third Party ad servers or ad networks may also use cookies to track users activities on this website to measure advertisement effectiveness and other reasons that will be provided in their own privacy policies, WearEnthusiast has no access or control over these cookies that may be used by third party advertisers.

Legal grounds to lawfully process personal data

For EU /EEA residents, WearEnthusiast will as a general policy seek to rely on particular lawful bases for personal data processing activities in accordance with the EU GDPR. We will only process such data for the specific purpose for which data was obtained or collected. Below are the legal grounds that we rely upon in particular circumstances for processing of particular personal data.

  • Your consent: We will process certain personal data on the basis of your consent. This includes for example where you permit us to use your data for marketing purposes or transfer it to third party service providers.
  • Contractual necessity: If you negotiate or enter into a contractual relationship with us, we will process your personal data as is necessary for entry into, or performance of, a contract with you or in order to take steps at your request prior to the entry into contact.
  • Compliance with legal obligations: We may process your personal data to comply with any legal duty for which certain data need to be processed under EU law.
  • Legitimate interest: To the extent that processing does not override your rights and freedoms, we may process your personal data as is necessary for the purpose of legitimate interest pursued by us or by our suppliers, affiliates contractors and service providers.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us. 
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Website. In any other way we may describe when you provide the information.
  • To send you marketing and promotional materials including but not limited to brochures, newsletters, products, and other items and information that may be of interest to you.
  • To register you for a sweepstakes, contest, or other promotion.
  • To register you to receive emails or other information or materials you request.
  • For any other purpose with your consent.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.


We will only disclose your personal information collected via the Services to other companies as described in this Privacy Policy. We may disclose personal information collected from you to our parent companies, subsidiaries, and affiliates. We provide personal information collected from you to companies that provide support services to us or perform functions on our behalf, such as marketing, analytics, and providing customer service. These companies may need personal information in order to perform their functions.

We may provide personal information collected from you to companies that sponsor sweepstakes, contests and similar promotion on our Services. We will let you know at the point of collection of your personal information if we do.

We may disclose personal information collected from you if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process; (b) protect and defend the our rights or property, the Services or our users, and (c) act under emergency circumstances to protect the personal safety of any of our employees, agents or contractors, or those of any of our parent companies, affiliates or subsidiaries, any users of the Services or the public.

We will disclose or transfer personal information to a third party in the events of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.

We may disclose personal information to third parties to help us determine how people use parts of the Services so we can improve our Services and develop new product offerings. We may provide personal information about how our users collectively use the Services in an aggregated form to our service providers and other third parties.

By using the Services, you may elect to disclose personal information:

On comments sections, contact forms and other services to which you are able to post information and content (including, without limitation, our Social Media Pages).

When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

Please remember that any information you share in public areas, such as comment sections or forums, or that you otherwise post, display or disseminate in an area that is viewable by other users of the Services, becomes public. Please be careful about what you disclose and do not disclose any Personal Information that you expect to keep private.

Data Protection Rights Under the General Data Protection Regulation (GDPR)

If you are a resident of the European Union or European Economic Area, you have the following data protection rights:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
  • If you want us to establish the data’s accuracy.
  • Where our use of the data is unlawful but you do not want us to erase it.
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. We will not discriminate against you if you decide to exercise your rights under applicable law. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). 

This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Under the California “Shine The Light” law, California residents may opt-out of our disclosure of personal information to third parties for their direct marketing purposes. As detailed above, you may choose to opt out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing using out contact page.


The Services is not directed to children and we do not knowingly collect or store any personal information from children except as permitted by applicable law.

If you are a resident of California, USA, under 18 years old and a registered user of the NYT Services, please see above “How do I access, change or update my personal information?

Data Retention

WearEnthusiast will only retain personal data for as long as necessary for the purpose for which it was collected or to comply with any legal obligation. To the extent permitted by law we may retain your data in connection with request by law enforcement agencies, resolving disputes or claims, or in exercising and defending our legal rights.

WearEnthusiast will erase all data that is no longer needed. We may also retain certain data for internal analysis purposes. We retain such data for shorter period and to the extent necessary for improving the security and functionality of our website.

Google Analytics

Our site uses Google Analytics and Google Analytics advertising to help measure, collect, analyse and report web traffic and usage data. It also helps us assess and improve the effectiveness of our website and as well as marketing and advertising campaigns. These third party services use cookies which are set by Google. Google Analytics.

You can opt out of Google Analytics. We do not use these tools to collect personally identifiable information of visitors to our site. We do not links or associate analytical information with the identity of a specific user or device. We also use Google AdSense to deliver and serve ads basing on your previous interaction with our website and other sites that use Google advertising services. Google AdSense uses double-click Dynamic Advertising Reporting and Targeting (DART) cookie to serve targeted ads based on what’s relevant to the user.

This helps us to measure the effectiveness of our ad campaigns and make our marketing and advertising efforts more efficient. Please note Google’s behavioral tracking and advertising is subject to Google’s privacy policies. When you visit our website, we will notify you about the use of cookies and provide you with the opportunity to accept or decline the use of cookies.

We also use web beacons (also called pixels, tags, web bugs or tracking bugs) to collect information on website usage, user behaviour, track conversions and performance of our ad campaigns. For example we use Facebook pixels to understand users who come to the site via Facebook, the products that were purchased, the ad that referred you to the site as well as gain insights into the performance of our marketing efforts and strategies. To understand Facebook interest-based ads and how to opt-out of them, please review Facebook’s data and privacy policies.

Your Rights

If you are a resident of the European Economic Area (EEA), you have, in accordance with the EU GDPR, certain data protection rights with regard to personal information we hold about you in connection with the site. You have the right to access and control your information and where relevant withdraw your consent to further processing of personal data.

You also have the right to correction and deletion of personal data where such data is, as the case may be, inaccurate, incomplete or outdated. You also have the right to object or restrict the processing of certain data if processing of that particular data is illegal or unlawful. You also have the right to permit the portability of transfer of your data to other service providers.

Data Security

We care about security of your personally identifiable information. WearEnthusiast has adopted technical and organizational measures to ensure that personal information submitted on the site is and secure. Our site uses Secure Socket Layer (SSL) encryption technology to protect personal data from unauthorized access, disclosure or acquisition. Nevertheless we do not guarantee that unauthorized third parties will not be able to defeat our security measures and accordingly we do not make any warranty of data security.

Notice of breach

In the event of personal data breach may result in a great risk to your rights and freedoms, we may as soon as practicable notify you of the breach and provide you with information explaining the nature of the breach, contact information of our data protection officer as well as the likely consequences of that breach.

Complains and Contact information

If you have any questions regarding this privacy policy or our data collection and use practices, or need information on how to exercise any of your rights specified herein, please contact us via email.

  • This Policy was last updated on 15th August, 2021

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.